San Francisco's sprawling South of Market district (SOMA, in popular parlance) is home to web gurus, urban warriors, offbeat artists, and an unending supply of club kids. This San Francisco neighborhood's industrial, warehouse nature is perfect for the megaclubs and leathermen alike. Dance-hungry hipsters flock to bars like 1015 Folsom and the infamous End Up while risque gay bars like the Eagle, the Stud and the Hole In the Wall draw a more community more diverse than the queens of the Castro. In the daylight hours, look for substantial San Francisco discount shopping, like cheap fabrics, designer labels and furniture.
As one of the most iconic neighborhoods in San Francisco, Nob Hill enjoys a well-deserved reputation for privilege, a swanky style and a broad array of landmarks. Nob Hill's personality is truly unique in its marriage of both old and new – vintage barber shops and classic cocktail lounges mingle with upscale boutiques, sassy dive bars and huge nightclubs, not to mention some of the most famous hotels in San Francisco.
One of San Francisco's more exclusive neighborhoods, Pacific Heights houses more than its share of mansions and gorgeous parks, with sweeping views of the marina and Bay below. On Fillmore Street, Pacific Heights neighborhood visitors will find upmarket shops and boutiques, like Kiehl's, Betsey Johnson and Rachel Ashwell's Shabby Chic. Restaurants like the Elite Café, Jackson Fillmore and Vivandi Porta Via keep locals happy with their casual class.
San Francisco's Richmond District is largely residential but the bustle and business of Clement Street (and, a few blocks south, Geary Boulevard) make this a popular evening out. Vietnamese, Malaysian and Tibetan foods and businesses belie the neighborhood's ethnic diversity. Flanked by the forests of the Presidio to the north, Golden Gate Park to the south and the Pacific Ocean to the west, the Richmond District is a sports enthusiast's paradise.
A national park within the boundaries of the city, the Presidio is both a lush getaway with hiking trails & creeks and a charming neighborhood peppered with restaurants, interesting old military structures, and beautiful, historic former officers' homes. The area is also home to Crissy Field Center, an urben environmental education center with programs for schools, after school programs, summer camps and more. For both locals and travelers, this area frequently hosts exhibits, walking tours and nature activities that give a good glimpse into the area's beauty and history.